In hindsight, maybe it wasn't so bad that Mitt Romney failed to capture the Republican nomination for President.
Now that we know Barack Obama is the certified winner of the democratic primaries, imagine if Romney, aka "The Mormon," was going head-to-head against him in the general election right now.
Ugly.
While much of the PR the Church received during the Romney campaign was positive, old stereotypes and prejudices still reared their acidic heads.
Those were just the primary elections.
If Mitt Romney, the first Mormon ever to get a shot at the White House was campaigning against the first African-American ever to do the same, you'd see the classic "Blacks in the Priest-hood" issue get so far distorted by enemies of the church and Romney that the church would have a PR nightmare.
I think a higher power knew that would happen.